Mrs. T’s Pierogies needed to defend its market share from competitors that were stirring up a powerful combination of brand advertising and aggressive price promotion. Mrs. T’s sales were eroding in its most critical markets. The missing ingredient: marketing with bite. Mrs. T’s called greene.

greene sliced and diced the competition with a comprehensive, integrated program that positioned Mrs. T’s Pierogies as the perfect meal solution for nutrition-minded moms with families on the go. Our sizzling strategy combined creative that hit home with families and totally balanced servings of high-impact media.

• TV and radio ads targeted to hit home with moms, featuring a captivating 2-year-old actor
• Spectacular fully wrapped buses
• FSI promotions
• Sales and broker team support materials
• Interactive media events, such as live radio promotions
• Live tasting events, including a Pittsburgh Steelers tailgate

• Mrs. T’s achieved 41 percent dollar volume growth in key markets!
• There was 4 percent (average) greater FSI redemption than the brand average — up to 7 percent in some markets.
• 21.9 percent dollar volume growth was achieved as compared to the same period in the previous year.
• Mrs. T’s Pierogies garnered starring roles in on-air product demos and editorial attention in all key markets.