Mrs. T’s Pierogies needed to defend its market share from competitors that were stirring up a powerful combination of brand advertising and aggressive price promotion. Mrs. T’s sales were eroding in its most critical markets. The missing ingredient: marketing with bite. Mrs. T’s called greene.
greene sliced and diced the competition with a comprehensive, integrated program that positioned Mrs. T’s Pierogies as the perfect meal solution for nutrition-minded moms with families on the go. Our sizzling strategy combined creative that hit home with families and totally balanced servings of high-impact media.